PANTONE COLOR OF THE YEAR 2021
Pantone Color Institute finally unveils the color that will best reflect the year 2021. It’s the first time an achromatic shade has been selected, and the second time two colors have been chosen: šš”š”šŖš¢šš£šš©šš£š and šš”š©šš¢šš©š šš§šš®. “It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as […]
Stop at the right time
THROUGH HIS NEW CAMPAIGN, CONTINENTAL WANTS TO REMIND EVERYONE HOW IMPORTANT IS TO STOP IN TIME (NOT ONLY ON THE ROAD). To develop the concept, the ads rely on some well-known phrases, such as āI donāt judge, but I donāt want to see two guys kissingā or āLetās build a wall and Mexicans will pay […]
Futura: a timeless brand identity
WHY BRAND BUILDING IS IMPORTANT? Your brand sets the standards for everything you do as a company and how customers perceive your business. The digital world is adversely affecting logo design trends.Ā Some think thatĀ you donāt have to be a graphic designer toĀ create a good logoĀ but you can just use aĀ logo building toolĀ to create your brand. […]
Spazio Giusto: a tailor-made podcast
SPAZIO GIUSTO, THE PODCAST THAT GIVESĀ SPACEĀ TO EVERYONE! Spazio Giusto,Ā was created byĀ Giovanna Di VerniereĀ (yes, itās me) andĀ Simona AtzoriĀ with the aim of becoming a community who promotes mental and physical health. In the weekly podcasts, we chat about mental health, friendship, love, sex, family, ambitions, and dreams.Ā With a highĀ dosage ofĀ positive thinkingĀ and laughter, to help others find their […]
